Humans at banking
The tale of our 9 years journey with Santander
The tale of our 9 years journey with Santander
From an art direction provider, to a digital partner, to an agency specializing in user experiences, all in a single journey. Our history with Santander is enriched not only by the experiences we created for their users, but also by the connections they made that formed the seeds for the profound digital transformation we are currently experiencing
Santander Argentina is the most important private bank in the country, with over 2.000.000 clients that use the digital platforms, and is a digital referent within the Santander Group a world leader.
Industry: Finance.
Services: Discovery, Interaction Design and Development.
Type of projects: Website, CRM Design, Online Banking, App, Backoffice software
Since 2012 and until 2020, we have been working on improving public digital communication channels in various areas, such as: Website; Help Portal; Benefits and Rewards program and News Portal.
Our commitment and challenge was to connect the different teams, segments and products to create a positive and dynamic work environment
On this trip we have covered the exploration process, the creation and designing of the APP and online banking from the very beginning in 2013 up until the modern known versions, by conducting the investigation process, interviews with users, usability tests, and Design Thinking workshops in all stages of the life cycle of the products.
In 2018 one of the most innovative On Line Banking programs was launched, and in the process of its development we travelled through many creative and visual instances that led to the successful experiences we wanted to create.
One of the explored concepts where we managed to integrate the experiences of Online Banking and the app.
The goal will always be supply users, all of them, with tools, each of which is impacted from the onset and in the usage of the product.
Reimagine the tools that executives, managers, and customer service staff must use to perform their duties while they might track personal or group performances across branches.
For two months we were involved in the full Discovery of CRM, both for commercial staff and account managers. We created the MVP and published it 12 months later and participated in the improvements made over the following 24 months
B1 was the name of the project that explored the commercial management platform of the branches and the performance of each manager, based on the CRM user experience.
The challenge was to find the right tool that could integrate the needs of different areas, so as to maximize the business goals.
In recent years, we have participated in various exploratory processes (Design Thinking; Project Discovery), bringing in the user's perspective, our experience in collaborating with different areas within the bank and the interdisciplinary vision of the product.
Santander is not only the Bank. As the group diversified it´s products and business units, we had the opportunity to collaborate in the different digital needs.
We are proud of the years we have spent with Santander, and we are grateful for the place we occupy and for having met their expectations.
