Research

We focus on deeply understanding users and the business: their needs and behaviors, to make informed decisions and create data-driven digital experiences.

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What is it about?

We make decisions based on data.

This doesn’t mean removing creativity from the design process, but rather pushing its boundaries through qualitative and quantitative exploration of the environment in which the product will develop.

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What does Research contribute to the design process?

It brings the user’s voice into the search for solutions.
It includes the perspectives of the humans behind the business.
It raises awareness among decision-makers during the exploration and decision-making process.
Provides essential data and motivations for the design process.