Humans at banking
The tale of our 9 years journey with Santander
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From an art direction provider, to a digital partner, to an agency specializing in user experiences, all in a single journey. Our history with Santander is enriched not only by the experiences we created for their users, but also by the connections they made that formed the seeds for the profound digital transformation we are currently experiencing
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User experience /
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Discovery /
Discovery /
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Discovery /
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Research /
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The challenge
Build experiences for all users: the business and customers.
What we did
- Transform the public portals.
- Design the clients digital platforms.
- Reimagine management platforms for executives and staff.
- Explore and co-ideate new solutions for segments and products.
- Design experiences for other companies inside Santander Group.
1 / Transform public portals.
A communication tool
Since 2012 and until 2020, we have been working on improving public digital communication channels in various areas, such as: Website; Help Portal; Benefits and Rewards program and News Portal.
Emiliano Porterie
Operations Director at EGO
Our commitment and challenge was to connect the different teams, segments and products to create a positive and dynamic work environment
2 / Design the clients digital platforms.
Online Banking & app
On this trip we have covered the exploration process, the creation and designing of the APP and online banking from the very beginning in 2013 up until the modern known versions, by conducting the investigation process, interviews with users, usability tests, and Design Thinking workshops in all stages of the life cycle of the products.
In 2018 one of the most innovative On Line Banking programs was launched, and in the process of its development we travelled through many creative and visual instances that led to the successful experiences we wanted to create.One of the explored concepts where we managed to integrate the experiences of Online Banking and the app.
The goal will always be supply users, all of them, with tools, each of which is impacted from the onset and in the usage of the product.
Ricardo Teruel
Chief Visionary Officer at EGO
3 / Reimagine management platforms for executives and staff.
Insider tools
Reimagine the tools that executives, managers, and customer service staff must use to perform their duties while they might track personal or group performances across branches.
For two months we were involved in the full Discovery of CRM, both for commercial staff and account managers. We created the MVP and published it 12 months later and participated in the improvements made over the following 24 months
B1 was the name of the project that explored the commercial management platform of the branches and the performance of each manager, based on the CRM user experience.
Julio Spinetto
Desing Director at EGO
The challenge was to find the right tool that could integrate the needs of different areas, so as to maximize the business goals.
4 / Explore and co-ideate new solutions for segments and products.
Explore, think, create. Do it again.
In recent years, we have participated in various exploratory processes (Design Thinking; Project Discovery), bringing in the user's perspective, our experience in collaborating with different areas within the bank and the interdisciplinary vision of the product.
5 / Design experiences for other companies inside Santander Group.
Part of the group
Santander is not only the Bank. As the group diversified it´s products and business units, we had the opportunity to collaborate in the different digital needs.
Bruno Borgoglio
CEO at EGO
We are proud of the years we have spent with Santander, and we are grateful for the place we occupy and for having met their expectations.
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