A culture setup
Sharing the journey towards a Product Culture with Supervielle
Sharing the journey towards a Product Culture with Supervielle
Banco Supervielle invited us to be part of its digital revolution. During this process we knew how to adapt to be valuable to their needs: we were their digital team, we designed, developed and conceptualized products, as well as we knew how to be great team players before the creation of the CX area, jointly building the transition process and transfer of the digital leadership.
Industry: Finance.
Banco Supervielle, the main subsidiary of the Supervielle Group, it is one of the main banks in Argentina, with a long history in the Argentine financial system with more than 130 years and a leading competitive position in the market.
Services: Interaction Design and Development.
Type of projects: Website, Online Banking, App.
Supervielle's digital team had the energy and determination to make user-centered design the way to build services within the bank, but because they were a little ahead of their time, they still didn't have the team to do it. This is where they trusted EGO to accompany them in the creation of the products that would end up converging in the much-needed digital transformation.
How it started
DIGITAL CHANNELS TEAM
PROJECT OWNER
PROJECT MANAGER
UX LEAD
UI LEAD
UX DESIGNER
UI DESIGNER
How it ended
CROSS CELL
UX RESEARCH LEAD
PROJECT MANAGER
ACCOUNT MANAGERT
WEBSITE CELL
EXPERIENCE DESIGN
FRONTEND DEV
FRONTEND DEV
ONBOARDING CELL
EXPERIENCE DESIGN
FRONTEND DEV
FRONTEND DEV
TAS
EXPERIENCE DESIGN
FONDOS PREMIERE
FRONTEND DEV
EXPERIENCE DESIGN
ONLINE BANKING
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
FRONTEND DEV
APPS
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
Large companies have a rigid management and budget schedule and heavily regulated processes. Our creative, patient and flexible commercial management designed plans and forecasts that allowed to alleviate tensions in the POs, ensure the continuity of the service and collaborate in the construction of a positive work environment focused on the product’s needs
We started from a purely informative website with the aim of transforming it into a toolbox for both clients and non-clients, as well as for the Marketing and Communication areas, providing more options for sharing and prioritizing information.
Easy to navigate. The most used accesses were privileged, we reorganized the information architecture with new spaces for non-invasive communication and with a structural hierarchy within the interface, we grouped the online services and consolidated the cross-device navigation of the website.
The team's goal was to turn the website into a tool that would be valued both by clients and non-clients, providing services and products that could be consumed directly online and without registration, complementing the role of the branches and supplying them during what was confinement and closures due to the COVID-19 pandemic.
Foreing currency
As a virtual exchange house, it is possible to buy various currencies without having to be a bank customer. Purchase online and pick up at a branch.
Gold buying
Analyzing economic history, gold is one of the most stable and reliable hoarding tools. Here, you can do it in just 4 steps.
Branchs shifts
When it was most necessary, we implemented a system to organize and make procedures available according to the protocols in force during 2020 to 2022.
Personal loan
Simulation & accreditation in any account of the banking system.
Pledge loan
Simulation & accreditation in any account of the banking system.
Surety insurance
Simulation & online application, for quick management and resolution in 24 hours.
Among the countless challenges that the Pandemic brought, recognizing the value of digital services and their essential nature for people was one of those that will mark a milestone in the history of the industry.
The new Online Banking is based on a complete infrastructure redesign, with new services and a new technological stack on which to feed the digital experience that people expect.
Online Banking was a very challenging project. The strategy of continuous evolutionary improvements was addressed so that we did not drastically alter the user experience, we minimized the learning curve and a culture of improvement was shown. This approach, highly valued by Clients, has behind it a complex ordering, task planning and versioning.
The technological restructuring that gave rise to the redesign of Online Banking also did the same with the Mobile App. The construction of new services and APIs opened the door to the redesign of experiences, having the freedom to focus on the needs of people.
Whenever there's a redesign, there's an MVP. While the transition is complete, coexistence with the legacy must be managed. Designing intermediate steps and getting the most out of existing services along with creating new interface solutions are also steps in a complete redesign.
A product-oriented culture is like breaking the fourth wall. The user is redefined and the product becomes the culture that defines and contains the differential value.
We are strong defenders of culture, and that the products and their processes are nothing more than the reflection of the culture of the human group. The digital transformation and its characteristic agility must be part of the organization's DNA as well as the spark that ignites this search.
Just as giving support, tools and methodologies to the needs of the products is a key role in our day-to-day, it is also important to allow a smooth transition and transfer of knowledge to the teams that will take the lead in the digital revolution.
Transition values
A team until the end.
Be flexible.
Sharing is caring.
Be collaborative.
Clear communication.
Be trustworty.