It all started with the need to rethink a website, which took us through a path of research and design with more than 50 interviews and hundreds of surveys in an evolutionary and creative dynamic, tailored to the needs and expectations of Toyota, its teams and its culture. Behind every "we need a new website" there is always a story to tell
Toyota Argentina, one of the most important subsidiaries in LATAM within the Toyota group, and number one in the world in terms of units sold
Services: Discovery, Interaction Design and Development.
Type of projects: Website and CMS.
The challenge was to find precisely the users for whom we were going to design and thus discover that the entire company was waiting for this redesign.