Artificial intelligence: it’s not just about evil robots and science fiction

Even though AI has been a recurring topic in movies such as "The Terminator" and "The Matrix", in real life, AI is much more fun and exciting than most people think. In fact, it can improve many aspects of our daily life!

What happens when we get tired of spending hours trying to decide what movie or series to watch? Well, thanks to AI, we no longer have to worry about this. Some streaming services use algorithms to recommend movies and programs based on your tastes and preferences, saving us time.

AI? Algorithms? What? 🤔

Artificial Intelligence (AI) is an IT field aimed at developing algorithms (finite sequence of well-defined instructions to solve a problem) and techniques that allow machines to learn and perform tasks that, until now, required human intelligence. It is based on the combination of different disciplines, such as psychology, mathematics, and engineering, which is transforming the way in which companies do business and how people interact with the digital world.

As AI continues to evolve, it is expected to have a significant impact on key sectors, such as healthcare, education, and national security.

Smart shopping 🛒

AI is also transforming the way in which we shop online. We no longer have to visit the same websites over and over again to find the best price or the most interesting offer. Instead, there are apps that compare the prices of different online shops and notify you when they find an offer that meets your criteria. There are even integrations without the need for apps, with very popular examples such as Trivago, TripAdvisor, and many others.

So? This means that we can buy and search online more efficiently, and saving money at the same time. 😎

How does this impact the design of digital products?📱

AI is revolutionizing product designs in various sectors. Using technology, different design options can be simulated and evaluated, product features can be optimized, and decision-making processes can be escalated.

Additionally, AI allows analyzing and understanding consumer preferences, which leads to creating more tailored and attractive products. It is also used to automate the creation of prototypes, reducing the costs and time necessary to develop a product.

Clearly, AI will have a significant impact on the design of digital products, aiding in every step of a product’s entire design cycle, from a UX Brief to the architecture of information and content development.

To conclude

Throughout this article, we have listed some of the benefits and advantages of using AI. However, it should be noted that its use can also have consequences:

• Bias: Since AI is designed by humans, it can be biased by opinions, values, and prejudices during its development.
• Privacy: The collection and storage of personal data may pose a threat to individual privacy.
• Discrimination: These technologies may reflect the inequality present in society.
• Control and power: Centralization of power and surveillance. It also has to do with a potential mishandling of disinformation, articles, images and audios in a new era of deepfakes as a destabilization tool.

AI is already showing signs of the impact it can have on society, as well as the responsibility we all have when using this type of technology in building a better world.

Bonus track 😱

We would like to share some useful links so that you can continue to research about artificial intelligence, its uses, and applications. 👇🏻

• ChatGPT: Artificial intelligence chatbot → https://chat.openai.com/
• “How I Use GPT as a UX Designer”: Medium article → Link to article
• UI Bot: Experiment to automate interfaces → https://www.uibot.app/
• The A-Z of AI Guide: created by Oxford + Google → Link to guide
• Midjourney: https://midjourney.com/home/

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