When we met UCEMA, the University was carrying out a process of brand transformation that aimed to enhance its positioning, revalue its prestige, unite the community of students and build a new experience for all of them.
As part of this ambitious goal, the redesign of the website was a fundamental piece and under this premise we joined forces, talent and wills with the Marketing, IT, agencies and stakeholders of the university to carry out this success story.
UCEMA University is a non-profit organization whose beginnings date back to 1978. For 4 decades it has been forming leaders for the business, political and academic worlds. It currently offers fourteen graduate degrees and more than seventy postgraduate degrees.
Services: Discovery, Interaction Design.
Type of projects: Website.
We meet and share the needs, vision and expectations of the project.
We analyze website statistics to understand how it is used
We identify the use cases and definethe people we will interview
Interviews are scheduled while instructing the team members who will be part of them
From the interviews, a map of people's emotions is made when interacting with the product and what emotions they experience when meeting a particular need. This map allows us to identify the high and low points of the experience.
Categorise careers based on user criteria: Prerequisites, online vs face-to-face modality, duration, availability of schedules, price, others.
Registration is perceived simple and fast. Highlight these characteristics through student testimonials and once the registration is made, maintain expectations by providing material for the student related to their future course.
People compare different universities to decide which is the most convenient step at the level of effort/ benefit.
UCEMA's value proposition must be clear and present in all communication to differentiate itself from the competition.
Highlight the information of teachers and directors to know if they have professional or business experience, since it is a key factor when choosing where to study.
The website is still important to students even when they are studying.
In addition to access to the WebCampus the site functions as the public image that represents the values and prestige of the University where they are reflected.
Contemplating the participation of students and alumni in communication can strengthen the bond and at the same time encourage new stakeholders.
Human warmth stands out, making people feel included, valued and accompanied from the first contact with the University.
Maintain and highlight the human treatment in communication and digital media to take advantage of this differential.
Once graduated, UCEMA students generate a supportive link with the University. Many of them seek advice and accompaniment at the University in view of the intention of carrying out new studies.
Provide information on courses, workshops and postgraduate courses for alumni, highlighting benefits such as scholarships or immediate access without leveling to encourage enrollment.
We completely redesigned the navigation architecture of the website, organizing the academic offer, highlighting the concepts that validate the quality of the institution and give prestige to all those who are part of its community.
Making the user experience become a brand was our challenge. Empower people in every interaction with UCEMA.
Happy to have worked with EGO. Very professional from start to finish, they are very talented and it was a pleasure to work with.