Every investment begins with trust.
We transformed Max Capital’s digital experience to communicate the expertise, confidence, and premium positioning behind its financial services.
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Max Capital manages complex financial products for institutional clients and oversees high-net-worth investment portfolios. It is one of Argentina’s leading capital markets firms, with a strong presence across capital markets, wealth management, and asset management.
Yet until 2024, its website failed to reflect any of that.
The challenge
Communicating a sophisticated and fast-growing business that had never been clearly articulated.
What we did
- Understand the business before designing it.
- Design for multiple audiences with different needs.
- Build a platform that scales with the business.
1. Understand the business before designing it.
The first step was getting close to the business.
Discovery & Concept: getting close to the business
Using our proprietary Discovery & Concept methodology—a structured framework for mapping value propositions, audiences, and business goals—we collaborated with stakeholders across the organization, researched the regulated financial market, and translated complexity into a clear communication architecture.
The website wasn’t designed for a single audience.
It was built to support multiple business goals, from attracting corporate clients to educating retail investors and strengthening employer branding, all within one consistent digital experience.
It was built to support multiple business goals, from attracting corporate clients to educating retail investors and strengthening employer branding, all within one consistent digital experience.
2. Design for multiple audiences with different needs.
From wireframes to
a system with its own voice
Max Capital doesn’t have a single audience—it has several, each with different goals, expectations, and ways of engaging. The challenge was to design an experience that works for all of them without becoming generic for any of them.
3. Build a platform that scales with the business.
A platform designed to evolve as fast as the business.
Within the first year after launch, Max Capital expanded into new provinces, launched a regulated trust company, and released its first mobile app. The platform had to be ready to support that pace of growth from day one.
The platform we delivered
Full CMS
A secure, enterprise-grade content management system that enables complete website administration without relying on developers.
Multi-site & Multi-country
Manage multiple websites, markets, and business units from a single CMS while sharing content, components, and governance.
Multilingual
Built-in multilingual capabilities to support localized content and future international expansion.
Real-time market data
Live integration with ByMA, MAE, and Matba Rofex, displaying up-to-date market information across the website.
CNV compliance
Investment funds and financial products structured to meet current regulatory requirements and disclosure standards.
Scalable architecture
A modular platform designed to support new products, services, business units, and regional expansion without requiring structural changes.
Modern headless stack
Powered by Python, React, and Next.js, combining performance, flexibility, security, and long-term maintainability.
Accessibility by design
Built following WCAG standards to provide an inclusive experience and align with international accessibility best practices.
Design System
A reusable library of components that keeps the experience consistent while accelerating future iterations and content creation.
Performance & SEO
Optimized for speed, discoverability, and technical SEO to maximize performance across devices and search engines.
Continuous evolution
A long-term evolution model focused on optimization, new capabilities, and continuous improvements beyond launch.
CMS documentation
Comprehensive documentation and editorial guidelines to help internal teams manage content confidently and independently.
Facundo diez
Marketing Manager Max Capital
Our experience with EGO exceeded our expectations from the very beginning. During the Discovery phase, the team quickly understood our business and successfully translated Max Capital’s identity into a modern digital experience aligned with the standards of the financial industry.The custom-built platform gave us complete autonomy to manage content efficiently, while EGO continues to support us with ongoing maintenance, enhancements, and new integrations. Their team has been outstanding throughout the entire process—proactive, responsive, and genuinely great to work with every day.
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