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Long story short: At EGO we carried out our first rebranding in 11 years. Since we were born, we had only made adjustments and adaptations, but we never resignified ourselves as we do now. We are referring to an extensive rebrand: logo, naming, slogan, value proposal, typography, color palette, communication, internal reorganization, management, processes...
We re-designed everything. We re-signified everything.
That's why more than a rebrand, we feel it is a reborn. This redesign process is not a change of symbol, but a true symbol of change.
EGO grew at the same time that we all grew up with it, our ambitions and aspirations as well as the concept we had about success changed, adapting to the concept. They were 11 intense years full of challenges, mistakes (many) and above all: learning.
We saw people grow, as well professionals.
We saw projects, families, clients and friends grow.
11 years later we saw EGO grow above those who have shaped it at every moment: we were born an agency but we became a community.
This is the EGO seed, the search to transcend names, to grow with our own rules, to be aware of our impact, to do what we enjoy and what we are also (very) good at while, why not, inspire and let ourselves be inspired by others on this journey.
We are very proud of what we have achieved, but even more of the decisions we have made for the next 10 years.
We invite you to meet EGO again. Let our new website - egodesing.io - be your guide.
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